Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

Welcome to Our New Website

We are excited to announce the release of the new walsworth.com. Our newly designed website has been created to provide you with digital and print resources to assist your organization with growing revenue, improving customer engagement and realizing meaningful results.

The updated website includes a new navigation structure to help you quickly find the information you need and gives you insightful resources when considering strategic opportunities. We also included imagery of our people and places to give you a better sense of who we are, what we believe and the markets we serve.

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Walsworth Turns 80 Years Old

Walsworth is turning 80 and we are looking forward to celebrating all year long with you. To kick off our birthday year, here’s a special message from our Chief Executive Officer, Don O. Walsworth:

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Digital Editions: A Great Option For Your Print Publication

If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach a wide cross-section of readers.

If you’re looking for a low-maintenance way to get your print publication online while retaining your unique design, Walsworth Digital Editions may be just what you need. Part of the digital features at Walsworth since 2008, Digital Editions is powered by Walsworth’s partner BlueToad™ and can give your publication a print-to-online home on the web with minimal involvement on your end.

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Is Your Digital Presence Good for Business?

When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind?

  • “I don’t know how my website is performing.”
  • “I’m not getting enough traffic to my website.”
  • “I don’t know how my email newsletter is performing.”
  • “How do I attract more subscribers to my eNewsletter?”
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How to Harness the Power of Case Studies

When marketing your products or services, don't neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else's experiences.

Potential customers won't rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than your press releases, white papers and blog posts can do. In this format, the case study tells a story, much like a newspaper feature story, with a narrative that personalizes your company and what it offers.

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