Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

5 Content Marketing Trends for 2014

At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies.

The Content Marketing Institute recently produced its year-end report on 2013 benchmarks, budgets and trends in North American B2B and B2C content marketing. Information in these publications suggests the continuation of the upward trend in almost every aspect of content marketing. Here are five content marketing trends you can bet on in 2014.

Read More >

Is Paid Search Worth Your Investment?

A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.”

Like any other marketing component, it all boils down to an individual decision. So, instead of getting mired in the debate over whether paid search is dead or alive, let’s talk a little bit about what good paid search involves and how to effectively implement it if you decide it’s a good choice for your business.

Read More >

How to Find the Best Keywords or Phrases

Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it?

OK, maybe that’s not all that intriguing, and maybe the members of your social network would simply find this bit of trivia boring or just plain odd. So let’s forget about impressing your colleagues and friends and focus instead on how Google’s new search algorithm, dubbed “Hummingbird,” looks at both short-tail keywords (broad one- to two-word phrases, like “t shirt”) and long-tail keywords (three-plus word phrases, like “mens cotton t shirt”) and how you can use that knowledge to your advantage.

As noted in my earlier post, How to Approach SEO in a Hummingbird World, Hummingbird focuses a lot more on context than on specific phrases or keywords, generally known as short-tail search terms. This means the act of populating your webpages with a bunch of oddly worded keyword phrases (something that might have helped your search engine optimization efforts in the past) is now more likely to harm your SEO. Instead, what Hummingbird likes to see are more conversational terms that reflect real, natural-sounding phrasing. That’s where long-tail terms come in.

Read More >

How to Approach SEO in a Hummingbird World

First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results.

A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and developed at an even more intuitive level than previous algorithms to help ensure searchers get the results they’re really looking for.

That sounds good for users, but what does the new Hummingbird Google search algorithm mean for your business and its SEO strategy? Here’s a brief rundown:

Hummingbird is completely different. Except when it’s the same.
Unlike Panda and Penguin which were updates to existing algorithms, Hummingbird is a completely new and different algorithm which borrows from both Panda and Penguin. As a result, users won’t necessarily notice any difference when using Google’s search – except for (hopefully) better, more targeted, more accurate results. Instead, the differences lie in how Google interprets those searches and, in turn, how it sifts through websites to find the best results.

Read More >

Is Social Media Right for Your Organization?

The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t necessarily mean you have to dive right in.

Request Integrated Content Marketing Stategy WhitepaperAfter all, Facebook, Twitter and the like aren’t all sunshine and rainbows. It can be a confusing world and can alienate customers just as fast as it can help you to generate new ones. That said, if you manage your social media accounts correctly, your company is likely to reap major benefits.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits