Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

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Reading by email? This post contains an embedded video. Please click through to the site to watch.Request Integrated Content Marketing Stategy Whitepaper

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Five Effective Free Report Strategies

Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits.

First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the document becomes even more valuable.Request Integrated Content Marketing Stategy Whitepaper

For example, a healthy-lifestyles magazine could offer a report on how to safeguard against the flu. The title could be something like, 20 Ways to Protect Your Family Against the Flu. Most families are concerned about this health risk and would probably appreciate the free advice.

Second, free reports or white papers offer your business the opportunity to collect personal information, like names and email addresses, of the people who visit your site.

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What Content Marketing Can Do for Your Business

At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI.

They know that, per dollar, content marketing produces three times more leads than online display ads and other types of marketing.

Quality content marketing will improve your ranking on Google and other search engines, according to a recent survey of marketers conducted by BusinessBolts.com. Seventy-one percent of survey respondents said they use content marketing to improve ranking on search engine results.

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How Apps Can Help You Reach More Readers

Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of publishing apps include acquiring more readers, increasing your subscription rate and connecting readers with a brand.

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M-Commerce Is Steadily Growing

If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best approach in business. However, there are also moments when you must embrace change or risk being left behind.

The rise in mobile commerce, or m-commerce, demonstrates the importance of a strong mobile strategy, one that includes creating your own app.

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