Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

How to Create Your First Facebook Ad Campaign

Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

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How to Create Your First Facebook Ad

Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

A Quick Review
Now that you have your can’t-miss free giveaway offer and a plan to convert Facebook fans who want this offer into prospects and then customers, it’s time to create a compelling Facebook post, which can be turned into a Facebook ad later.

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How to Convert Facebook Fans into Prospects

Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

A Quick Review
Last week the power of Facebook marketing was revealed: Don’t sell directly on Facebook; but use Facebook as a way to attract the right people – the right prospects – to your product or service so they can better understand the value you provide.

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How to Create a Free Giveaway that Facebook Fans Will Love

Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

Why Facebook Marketing?
If your business or organization needs a steady flow of targeted, interested and motivated customers and prospects to grow, then Facebook may be the right marketing tool for you.

Leveraging Facebook’s robust audience targeting capability along with its sophisticated, but easy-to-use, ad creation and measurement tools, will help you reach the people who matter most to your business. Plus, you only pay for the audience you want to reach and actions you want them to take.

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5 Steps for Turning Facebook Fans into Customers

Facebook isn’t just a social media website for sharing personal status updates and photographs anymore. It’s also a place where thousands of businesses are finding new customers.

With Facebook’s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers.

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