Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

The Role of Your Website in Your Integrated Content Marketing Strategy

I don’t know how many years you’ve been “surfing the web” (which was a hip thing to say back in the 1990s), but if you’re anything like me, you’ve witnessed some astounding innovation in website design and technology.

In the early days, companies set up websites as a virtual brochure – their location, their phone number and maybe an overview of their products and services. And after setting up their website, they pretty much left it alone. After all, websites were difficult to set up, and updates weren’t much easier, so the content was typically static for as long as a company could bear to forgo expensive changes.

Read More >

The Role of Social Media in Your Integrated Content Marketing Strategy

Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think.

The Power of Social Media
While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The biggest benefit of social media is its ability to attract the attention of people you weren’t previously aware of.

Read More >

The Role of Publishing Apps in Your Integrated Content Marketing Strategy

Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach?

The The Power of Walsworth Apps blog series details the benefits of utilizing a publication app to generate additional revenue while delivering a rich and interactive reader experience.

And, as mentioned in the Using An Integrated Content Marketing Strategy article, a publication app can provide more in terms of tracking and marketing potential, and is a perfect fit in the context of a larger integrated content marketing strategy.

Read More >

The Role of Print in Your Integrated Content Marketing Strategy

Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic.

And, as mentioned in my Using An Integrated Content Marketing Strategy article, print is an important part of your coordinated content marketing efforts.

Read More >

How Email Fits in Your Integrated Content Marketing Strategy

Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you have to say. Best of all, thanks to its versatility and trackability, it’s the perfect avenue for communication with customers.

But, as mentioned in my Using An Integrated Content Marketing Strategy article, your marketing efforts will be far more effective when your activities are coordinated pieces of a larger machine rather than scattershot events each functioning in its own silo.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits