Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

7 Essential SEO Tips and Techniques

Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning.

While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much alive.

So too is optimizing websites for user experience – especially when it comes to mobile platforms and responsive site architecture.

SEO is one part content creation and promotion and one part conversion optimization. All aspects of SEO must seamlessly lend themselves to providing an awesome user experience.

Here are the seven essential SEO techniques that your business needs to follow:

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The Power of Walsworth Apps – Audio and Video

 

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How to Use Free Content to Attract New Customers

Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat.

This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising on the Internet. Fortunately, you can use free content to attract new customers.

First, determine the general demographics of the types of customers you want to attract. Figure out what kind of content might interest those target demographics and tailor your content to them.

Decide how you want to provide the free content: blogs, videos, newsletters and emails are popular choices. Consider publishing a digital magazine, creating free ecommerce software, or lifestyle magazine.

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The Power of Walsworth Apps – Button Overlays

What Is It?

Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up.

Why Would You Use It?

Button overlays give you the ability to offer additional content to your readers, without having to create that content. Simply place a button overlay on a piece of in-app content that you want to link to a map, video, website, social media page or anything else.

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The Power of Walsworth Apps – Panorama

What Is It?

The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see the examples below).

Why Would You Use It?

This is a powerful way to show real estate listings. Realtors can deliver an incredible 360-degree visual experience of the entire house including each room and the outdoor spaces.

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