Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

Professional Publisher Association’s Survey Provides Positive News

MediaWeek.com reported the results of the Professional Publishers Association's Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include:

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10 Tips for Designing an Amazing Book Cover

According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year.

Bowker noted traditional publishing is still on the rise too. Your book has to compete with all of these for the buyer’s attention – your book cover may be your first, best and only chance to capture the buyer’s heart.

Your book cover should tell the buyer what the book is about, give a general idea of the emotion or knowledge a reader should walk away with, and tell why you are the best person to present the information.

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The Power of Walsworth Apps – Forms

What Is It?

Forms allow you to collect information directly from your readers. Upon submission, the data is emailed to a designated address. Walsworth Forms are often used for contact or registration purposes.

You can also utilize these forms in an app and have it function like as a landing page. The landing page features instructions to the reader and a form to capture a visitor's information.

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The Power of Walsworth Apps – Scratch Off

What Is It?

Scratch Off initially shows on the top of two photos that are stacked. See examples of this Walsworth App below.

The user can then swipe the top of the photo, much like a scratch-off ticket, to reveal the bottom image. Scratch Off is a fun way to reveal the announcement of a new product, a new business partner, the winner of a contest or the revealing of a new brand or service.

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The Power of Walsworth Apps – Wish List

What Is It?

The Wish List feature is a powerful way for catalogs to take the reader beyond looking at an item and using a dog-ear on the page. Customers can browse the catalog and add any item to a Wish List.

At any time the reader can review the items in the Wish List to evaluate item price, total price, apply a discount code and share via email.

The Wish List creator can use this feature to request a quote, share with co-workers, or send to their own email. If pricing is provided in the catalog, the Wish List will show the price of each item and total cost for the Wish List. Further, there is an apply discount code action that allows the user to apply his or her account-level pricing.

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