Walsworth Blog

Alex Blackwell

Alex Blackwell
Alex Blackwell has built his career around providing customers with helpful solutions, and is currently Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.

Recent Posts

Simple Website Errors You Can Avoid

Got a website? Great! So when’s the last time you really looked at it – we mean really looked at it – with a super-critical eye?

You should be doing that on a regular basis. Why? Because even tiny errors – ones that are easy to overlook, especially if you’re really familiar with your site – can have a major impact on your company’s online reputation (and a major impact on sales).

Next time you have a spare hour, take this list and review your site to make sure you’re not making these critical but all-too-common website errors:

Leaving home.
When it’s time to update or revamp your website, most of the hype and excitement surrounds the home page and maybe a few landing pages, and ancillary pages like your About Us, FAQ or Contact Us pages get left behind.

Read More >

The Power of Walsworth Apps – Slide Out Drawer

What Is It?

A Slide Out Drawer is an engaging way to make additional content unobtrusive. Readers simply tap and drag out the drawer to reveal its contents.

Why Would You Use It?

This is helpful when you want to provide additional information to your reader, but you don’t want it to interrupt the full design of the page.

Read More >

The Power of Walsworth Apps - Slideshow Interactive Overlay

What Is It?

Slideshows are created to show more images or information than can be used on a printed page. A slideshow can be a series of images, text, or images and text together and can be as small or as large as you want to fit on a page.

In Walsworth Apps, slideshows can be navigated by using buttons or by using tablet actions such as Tap or Swipe.

Read More >

EPUB, PDF or Digital Publication?

Brochure, digital magazine, ebook: To deliver each of these content formats digitally while respecting the user experience, you'll need to select the right format. EPUB, PDF and digital publishing files all provide faithful media representations across devices, but work best for certain content types.

Ensure your project's success by learning when to use each file format.

Read More >

How to Create an Editorial Calendar

Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful tips to help you get started.

1. Set up the foundation

The foundation of your editorial calendar should contain a listing of any important dates around which you can revolve specific content. Depending on what’s important to your company and your target audience, the listing can include holidays, product launches, and any events planned by your company or industry, such as those held by society or trade organizations.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits