When it comes to retention, you know member engagement is the name of the game. Industry research proves — unequivocally — that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to each action, and where to draw the line for highly engaged versus less active members) can be overwhelming.
But scoring, measuring and leveraging member engagement doesn't have to be difficult. As part of our Making it Easier series for associations, read this Q&A describing how Tom Morrison, CEO of the Metal Treating Institute, is making it easy to move the needle on member engagement:
Read More >