Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Four Walsworth Publishing Apps Receive AM&P Excel Awards

Walsworth is proud to announce that four of its association apps received award recognition in AM&P’s EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications.

An overview of each association and mobile publishing app is provided below.

Digital Presence Assessment Info RequestAll share common goals:

  • Combining content from various sources to make it available in one convenient place
  • Increasing member engagement with interactive content and update alerts
  • Providing analytic insights to understand what content members value most
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Ideas for Comprehensive Member Retention Programs

Why should someone join your association? And why should a member renew their membership?

These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership.

Answers to these questions will provide the basis for acquisition and retention programs that will help your association grow its membership. We describe several components of comprehensive member retention programs here.

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Repurpose and monetize existing content with a book

Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content.

Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers.

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Publishers Should Identify Niches to Increase Reader Engagement

“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”

This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time?

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How to Improve Association Member Retention to Increase Revenue

“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program.

All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it?

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