It's important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content from other sources can address both of those issues, as well as help you publish valuable content. If you've ever read something that was so good you wished you'd written it, sharing curated content means that you can share a message that you find insightful or amazing, while also adding some context to make it your own. It's a valuable part of your content marketing strategy.
Content curation is nothing new. Curators have long sought and purchased or borrowed pieces for museums and art galleries to be viewed by people who visit these establishments. That bears some similarity to curation of blog posts and articles in that you're bringing in topics to share with people who visit your blog.
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