Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Investing in Print Magazine Pays Nonprofits Dividends

Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways nonprofits make connections with people, but good old-fashioned print publishing has its place, and magazine printing can greatly benefit your nonprofit.

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Engaging Your Audience: Content Tips for Magazine Publishers

When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement.

Behind-the-Scenes Profiles
It's easy — and it makes sense — to start at the top when approaching an article for a lifestyle magazine about a business, organization, group, school, governmental agency or other entity that provides valuable services. But in magazine printing, try to get to the heart of the operation, where the real work gets done but often goes uncredited.

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How Businesses Can Get the Most with Pinterest

If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins and bulletin boards) covering a wide range of interests, and businesses can and should tap into those interests.

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Is Your Printer Making These Environmental Improvements?

Printing has a large environmental impact, both in terms of pollution and in its effect on landfills. The more we can reduce the amount of paper we use, recycle what we do use, and buy recycled paper and "green" equipment, the more we can help protect the environment in which we live and breathe.

One of the ways companies that need printing services can help is by choosing a printing company that is committed to reducing its impact on the environment. Green printing cuts down on the use of paper as well as the use of petroleum, a non-renewable resource that is used in printer inks and binding paper, and as part of maintaining presses and other printing equipment.

Ask your printer if they are taking advantage of the print industry advances outlined below, which are designed to reduce environmental impact.

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How to Harness the Power of Instagram with Reader Photos

Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos?

Seeking photo submissions via Instagram is one way for your publication to leverage the popular phone-based app and build followers, increasing your presence on social media. Check out some ways businesses got noticed by using Instagram for contests, some of which involve photos.

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