Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Techy Ways to Increase Productivity

Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider that could be helpful to both your business and your staff to streamline work, make tasks more efficient, and limit employee discomfort. They may even help staff avoid burnout and boost employee morale.

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How to Set the Right Tone to Reach Your Audience

What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand out among others while developing familiarity and trust among your audience.

Your selected voice should effectively communicate your company's values in ways that resonate with your readers. Your tone of voice should illustrate personality and core values through consistent communication that builds trust through familiarity.

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Reader Submissions Enhance Magazine Appeal

Collections of short features play an important role in magazines because they grab readers' attention and give them a reason to stop flipping through pages. The reader may not have time to read that fantastic six-page feature story at the moment, but he or she may well have the time to read all or part of a group of warm, funny, clever or helpful tidbits, some of which may come directly from other readers.

Seeking short submissions to your magazine is a simple way to get engaging content that will appeal to readers because the items come from readers and address topics that matter to them. Brand loyalty is increased among the people whose submissions are chosen.

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Should You Create an E-newsletter? Ask These Questions

If you haven't developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a loyal and engaged audience that is attractive to advertisers.

You may already have a blog that reaches your subscribers, advertisers and other people interested in your publication, and that's great, but a newsletter has a different reach. Instead of one story once a day or once every three days, with a newsletter you engage readers with multiple stories, photos, sections and little tidbits here and there in a publication format.

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Event Marketers: Keep Your Contacts Engaged and List Fresh

The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback that can make future events even better.

Nurture your contact list to ensure the best reach and retention. As covered in my event promotion best practices article, consistent, informative communication during the year will help you retain attendees:

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