Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Zinger headlines that quickly engage readers

Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest of the piece. But do they work as long or as thoroughly when contemplating a headline?

Online readers can also be called "scanners," because they are likely to scan many headlines before settling on something they want to read. Brian Clark, CEO of Copyblogger Media, notes that, on average, 8 of 10 people will read headlines, but only 2 of 10 will read beyond. If a reader doesn't click on your headline, your stellar opening paragraph will never get the chance to lure him or her to read further. You need to hook that reader with the headline. Here are some tips:

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Prepare to move your Twitter account off its perch

The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it’s time to review your integrated content marketing strategy and consider ramping up your social media presence on Twitter.

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Make Connections and Engage Readers with Storytelling

Your blog is more than a mouthpiece for your business. It's also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts.

We're not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod to the early years of blogging in the late 1990s when blogs were essentially shared journals. While you should choose stories that you feel will resonate with others because of their own experiences or to touch their heart or funny bone, try to tie into what your company or publication represents and has to offer.

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Tips for Healthier Workplace Snacks

You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually boost employee morale and performance by promoting consumption of healthy snacks? This will benefit your company as well as your staff.

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Rediscover the Power of Print Catalogs

The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it's not even mostly dead. In fact, print is showing its continuing value in audience engagement.

At 120 pages, the new J.C. Penney catalog is substantially smaller and lighter than the old "Big Book" version, which often hit 1,000 pages before it was phased out in 2009, NPR's Sam Sanders writes in a Jan. 20 article.

The decision to bring back the revamped catalog, which will debut in March, centers around what customers want: A print book to hold in their hands.

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