Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Beating the Workplace Winter Blahs

After the adrenaline rush of holiday joy (and stress!), January can be a tough month, especially if you live in a locale where most of winter is spent in below-freezing temps. It's cold, the fun is over, and spring is far away. Some people may experience depression associated with winter, but even those not so deeply affected may sometimes feel discouraged by the season.

The winter blahs can easily travel from home to office as employees traverse snow and ice on their daily commutes, sometimes without benefit of sunlight. When winter drags on, every day can feel the same: more cold, more gloom. This can negatively affect creativity and productivity.

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5 Revenue Boosting Ideas Publishers Should Focus on in 2015

Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through all 50 ideas and picked five we think you can use to get the ball rolling toward greater revenue in 2015:

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2014 – The State of Association Publishing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement.

A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn’t on the revenue horizon, especially because publishers are doing a better job of monetizing their audiences.

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If we build it, will they come? Event Promotion Best Practices

Your annual conference is likely the single most important event of the year for advancing the association’s agenda, member recognition and retention, and networking. It’s in everyone’s best interests to maximize attendance and engagement. So the obvious questions arise:

  • What do we have at our disposal to promote the event?
  • What are the new and must-have resources?

While your ultimate objective is to draw members to the event, promoting the event isn’t simply about advertising to (a.k.a. talking at) your members. Your interim objective is to create buzz and conversation, to make members feel like this is an event they can’t afford to miss.

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10 Ways Association Events Are Improving

Associations that hold member conference meetings are always looking for ways to improve their events and better engage their membership. After all, these conferences typically play an important role in fulfilling an association’s mission. And, conferences can be an effective way to keep members engaged and energized.

An article by Association Adviser’s Hank Berkowitz reviews improvements that have made conferences more valuable both for host associations and participants. Many of these improvements relate to the impacts of streaming technology to make conference content available, and to social media to keep the conversation going even after the event is done.

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