Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Start Your Press Release Right So Editors Will Read On

When you write a press release, it's important to get to the point right away. After all, your press release won't be seen if it doesn't get picked up by news sources who run press releases that interest them. Busy editors, journalists, bloggers and website owners who read your copy should be able to know what your business news is after reading the first paragraph or two, so start your press release right. Flowery, self-praising or mysterious leads are annoying to these busy people, but worse for you because they might stop reading and move on to the next pitch in their inbox.

Write a strong headline, a concise lead, supporting details and a closing paragraph, add your company info and links, have someone else proofread your copy, and you're done. If the point of your press release is to announce, for example, that a publication company has added a new online magazine, this is the most important thing you have to say, so start there.

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Reward Readers AND Your Publication With Contests

People like to share their opinions, they like to get free stuff, and they like to have a chance to win something. Capitalize on those desires by conducting an essay contest designed to benefit both your readers and your publication.

Solicit essays from readers, asking them to share the reasons your publication is important to them and how it helps them. Publicize the reader essay contest in both your print and digital magazines, on your website, in your blog, on social media, and via email lists. Ask that the essays be at least a certain length – perhaps a 50-word minimum – in order to receive valuable audience feedback from each entry. Readers should agree to allow you to publish their entries in both print and online magazines.

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Beating the Workplace Winter Blahs

After the adrenaline rush of holiday joy (and stress!), January can be a tough month, especially if you live in a locale where most of winter is spent in below-freezing temps. It's cold, the fun is over, and spring is far away. Some people may experience depression associated with winter, but even those not so deeply affected may sometimes feel discouraged by the season.

The winter blahs can easily travel from home to office as employees traverse snow and ice on their daily commutes, sometimes without benefit of sunlight. When winter drags on, every day can feel the same: more cold, more gloom. This can negatively affect creativity and productivity.

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5 Revenue Boosting Ideas Publishers Should Focus on in 2015

Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through all 50 ideas and picked five we think you can use to get the ball rolling toward greater revenue in 2015:

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2014 – The State of Association Publishing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement.

A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn’t on the revenue horizon, especially because publishers are doing a better job of monetizing their audiences.

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