Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

2014 – The State of Association Publishing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement.

A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn’t on the revenue horizon, especially because publishers are doing a better job of monetizing their audiences.

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If we build it, will they come? Event Promotion Best Practices

Your annual conference is likely the single most important event of the year for advancing the association’s agenda, member recognition and retention, and networking. It’s in everyone’s best interests to maximize attendance and engagement. So the obvious questions arise:

  • What do we have at our disposal to promote the event?
  • What are the new and must-have resources?

While your ultimate objective is to draw members to the event, promoting the event isn’t simply about advertising to (a.k.a. talking at) your members. Your interim objective is to create buzz and conversation, to make members feel like this is an event they can’t afford to miss.

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10 Ways Association Events Are Improving

Associations that hold member conference meetings are always looking for ways to improve their events and better engage their membership. After all, these conferences typically play an important role in fulfilling an association’s mission. And, conferences can be an effective way to keep members engaged and energized.

An article by Association Adviser’s Hank Berkowitz reviews improvements that have made conferences more valuable both for host associations and participants. Many of these improvements relate to the impacts of streaming technology to make conference content available, and to social media to keep the conversation going even after the event is done.

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Honing Your Content: Audience Feedback Best Practices

Relevant editorial? Glad you asked.

Your publication can be one of your key tools for maintaining a vibrant relationship with your readers – which makes it extremely important to provide content that’s engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn’t highly relevant to your audience, demanding attention when it lands on their desk or tablet, you could have a problem.

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Tips for Measuring Member Engagement

Member engagement encompasses different meanings to different organizations. What does your association think of when you talk about member engagement, for example, subscription renewals, donations or other specific behaviors of individual members? The problem with discussing engagement is that the term has become somewhat generic and broad, so we’re often lumping different ideas under a single term.

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