Your annual conference is likely the single most important event of the year for advancing the association’s agenda, member recognition and retention, and networking. It’s in everyone’s best interests to maximize attendance and engagement. So the obvious questions arise:
- What do we have at our disposal to promote the event?
- What are the new and must-have resources?
While your ultimate objective is to draw members to the event, promoting the event isn’t simply about advertising to (a.k.a. talking at) your members. Your interim objective is to create buzz and conversation, to make members feel like this is an event they can’t afford to miss.Read More >