Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Honing Your Content: Audience Feedback Best Practices

Relevant editorial? Glad you asked.

Your publication can be one of your key tools for maintaining a vibrant relationship with your readers – which makes it extremely important to provide content that’s engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn’t highly relevant to your audience, demanding attention when it lands on their desk or tablet, you could have a problem.

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Tips for Measuring Member Engagement

Member engagement encompasses different meanings to different organizations. What does your association think of when you talk about member engagement, for example, subscription renewals, donations or other specific behaviors of individual members? The problem with discussing engagement is that the term has become somewhat generic and broad, so we’re often lumping different ideas under a single term.

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Using LinkedIn Groups to Expand Your Audience

Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience.

LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering getting started with LinkedIn, the advantages of using LinkedIn, and using LinkedIn for membership campaigns.

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Are Your Nonprofit Fundraising Efforts Compliant?

Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations.

Online fundraising is attractive because setting up a website to conduct these campaign efforts has become easier as technology has advanced. As covered in our What Makes a Great Landing Page? and Why Landing Pages Are Critical to Your Success articles, online campaigns can generate a lot of traffic when part of an integrated content marketing strategy

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Avoiding Common Mistakes Made By Digital Publications

If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step directions to help you get your publishing app to market successfully.

However, these articles focus on best practices and not potential pitfalls. To learn about possible trouble spots so you can avoid them, the recent article by creative director David Hicks is another point of view to consider. Hicks outlines 10 mistakes that are commonly made when producing digital publications. While showing where the pitfalls are, he prescribes alternatives that will help maximize downloads and reader adoption.

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