Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

How-to: Expand Your Audience Reach with an Instagram Contest

I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued.

Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of running the contest type you choose and provides a guide through the process of a successful engagement campaign.

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It’s an excellent follow-up to my Why Instagram May Be Instagreat for Your Business article, which outlines the key benefits of using Instagram to engage your audience.

Bunskoek’s article below takes audience engagement one step further by detailing how to use Instagram to expand your audience reach.

If you have questions about your audience engagement strategy, please contact Walsworth. We would love to help.

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U.S. Postal Service Mail Distribution Update

If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive.

To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.”

Kerry continues, “It’s rare to find a discussion like this one that encompasses the consequences of United States Postal Service network consolidation, load leveling, and delivery service standards reduction. Mr. Katz has masterfully explained how the impact of all three USPS initiatives is slowing mail delivery. His accurate depiction of what commercial mailers are experiencing is a sign of what lies ahead unless there is a dramatic change to the mailing environment or to the USPS mail distribution methodology.”

If you have questions about your mailing needs, please contact Walsworth. In the meantime, here is Eric Katz’s article:

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Association Membership Trends

Professional associations can provide immeasurable benefits to their members. But if the associations are incapable of adapting to changes, they’re on borrowed time. Today’s world presents a variety of challenges to professional associations. And the perennial heartburn issue of enrollment is just one of many obstacles in the way of the success of professional associations.

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Ideas for a Fun Office Halloween Party

Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a wide variety of entertaining activities that may bring out the inner child in even the most serious employee. Give your Halloween office party a boost with a few savvy ideas.

Call for Costumes

Halloween without costumes would be like a birthday without a cake. Encourage employees to wear their costumes for the day at work in honor of the post-work party to come. Add another layer of amusement with a costume parade throughout the building at lunchtime or the afternoon coffee break.

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Using LinkedIn to Grow Membership – A Success Story

If you are like our many association customers, you are always on the lookout for ways to grow your membership.

Perhaps you have distributed complimentary copies of your association magazine to a targeted list of prospective members. Or, with recent advances in mobile publication apps, such as Walsworth Apps, perhaps you have sent marketing emails to your targeted list in order to offer a complimentary download of one of your interactive digital issues.

Both of these methods can garner new members who see the value of your association and the information and services you provide.

But, I will admit, when I read the Associations Now post, You Won't Believe The ROI On This Member Recruitment Campaign, my immediate response was, “Of course. LinkedIn would be a great place to recruit new members.”

In the article, Associations Now’s Joe Rominiecki reviews a LinkedIn membership campaign conducted by International Coach Federation, which experienced an amazing return on its investment. And, although the campaign required a lot of forethought and three months of effort, their actual cash expense was modest.

If you are in the business of growing membership, this article is for you.

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