Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Best Practices to Curate Content to Benefit Your Business

An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal.

Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.

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How Your Company Should Approach A Website Redesign

Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can be done better, your budget and timeline, and promotion ideas to ensure that the process achieves the best results.

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Readers DO Judge a Book by its Cover

You’ve probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that’s why we’re warned, “You can’t judge a book by its cover.”

But, let’s face it: Readers DO judge books by their covers. In fact, it’s often the first impression created by a cover that determines whether a book even gets picked up at all.

So, while you may not be able to judge a book’s content by its cover, a visually appealing cover continues to be a significant motivator for readers to pick up a book, catalog or magazine in the first place.

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Tips To Improve Member Engagement with Mobile Publishing Apps

Walsworth understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members.

One of the tools available to help associations achieve increased member engagement is mobile publishing apps.

As we have posted previously, mobile publishing apps can help publishers reach more readers, track member engagement metrics, increase time spent reading, deliver interactive content and even increase value to sponsors and advertisers with additional reader views.

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How Associations Are Using Personal Data to Grow Membership

It doesn't take a great leap of faith for me to bet that your association is looking for ways to grow membership. It's also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members.

And, since it's also likely that you've been collecting a lot of data about current and prospective members, your association is probably well positioned to utilize that data to really get people's attention.

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