Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: making genuine connections with real customers to foster long-term brand loyalty.
When executed correctly, a great social media strategy will not only tell your business’s story, but also invite participation and create community.
If your business is new to social media, getting started can seem like a daunting, overwhelming task. Follow these steps to focus your time, energy and resources on what matters most:Read More >