Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

How A/B Testing Your Email Subject Lines Results in More Opens

Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate?

Perhaps you’re a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email’s subject line should mention the sizzling fall fashions, but your editorial team insists the celebrity interview is the topic that’ll get readers to open and read.

What do you do? You can bicker. You can flip a coin. You can pick a subject line totally unrelated to both topics and call it a day. Or you can perform a simple tactic known as A/B Testing. And, the A/B Testing best practices below can help make your decision obvious.

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Print Still Works for a Successful Content Strategy

The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality.

In other words, print media may be able to come off life support; the industry appears far from dead. With print still in the media game, it can still play an integral role in a successful content strategy.

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Social Media Priorities for Businesses: Where Should You Start?

Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: making genuine connections with real customers to foster long-term brand loyalty.

When executed correctly, a great social media strategy will not only tell your business’s story, but also invite participation and create community.

If your business is new to social media, getting started can seem like a daunting, overwhelming task. Follow these steps to focus your time, energy and resources on what matters most:

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Is Tumblr Right for Your Business?

Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you happen to be. Social Media Examiner says Tumblr is home to more than 132 million blogs and ranks as one of the top 15 sites in the U.S.

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Need a Social Media Role Model? Consider Weird Al

Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy.

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