Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate?
Perhaps you’re a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email’s subject line should mention the sizzling fall fashions, but your editorial team insists the celebrity interview is the topic that’ll get readers to open and read.
What do you do? You can bicker. You can flip a coin. You can pick a subject line totally unrelated to both topics and call it a day. Or you can perform a simple tactic known as A/B Testing. And, the A/B Testing best practices below can help make your decision obvious.Read More >