Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

How to Increase Your Press Release's Visibility

Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is only half of the equation.

Getting people to actually look at your release is the other. And there’s a rather simple way to gain more visibility for your press releases: throw in some visuals.

PR Newswire performed a hearty analysis of the more than 1 million press releases in its system. It found that those with visual elements nabbed significantly more views than text-only press releases. You need not go into visual overload, either. Adding a single visual element can bring in notable results.

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A Practical Guide to a Successful App Launch: Coming Soon!

When it comes to successfully launching an app, you have good news, bad news and great news.

  • The good news is that apps are a booming business, that took in $25 billion last year alone.
  • The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, serving up swarms of competition.
  • The great news is you have a way to propel your app to center stage with the Walsworth App Launch Manual.

A Practical Guide to a Successful App Launch: 20 Helpful Tips hits the cyber world on July 8, when it will be readily available for quick and easy download. As an app creator with a strong base of supremely satisfied clients, Walsworth created the manual as a summary of all the effective techniques we’ve been suggesting and using ourselves.

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How to Maximize Ad Views within Your Magazine App

In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is treating mobile advertising as simple extensions of traditional online campaigns.

Since mobile publishing apps provide specific advertising advantages as well as potential pitfalls, it’s important to develop a desirable user experience that is primed to succeed.

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Free Adobe Photoshop Extensions for Page Designers

Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps.

If you don’t already have the most recent Adobe Extension Manager, you will need either Extension Manager CC or Extension Manager CS6 to take advantage of these extensions.

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Writing a Successful Email

Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it?

So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.

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