Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

4 Tips to Help Busy Professionals Take Relaxing Vacations

For busy, plugged-in professionals, powering off the smartphone and not checking email for a day can actually be pretty stress-inducing, not to mention shutting the phone down for a weeklong vacation.

Even if you dream of a work-free vacation, being disconnected from the office is easier said than done. Whether it’s a demanding project or simply the fear that a major deal will fall through while you’re sipping your favorite beverage on the beach, your dream vacation can quickly turn into a stressful nightmare.

Don’t let job-related stressors put a damper on your vacation. These tips will help you enjoy your time out of the office.

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Increase Catalog Sales by Combining Print and Mobile

With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for bulky catalogs with glossy product photos to lure in shoppers – but a closer look reveals this may not be the case.

Even in our digital age, the printed catalog remains an important entry point for product sales. Consider the following, as reported by Referral Candy:

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How to Increase Your Press Release's Visibility

Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is only half of the equation.

Getting people to actually look at your release is the other. And there’s a rather simple way to gain more visibility for your press releases: throw in some visuals.

PR Newswire performed a hearty analysis of the more than 1 million press releases in its system. It found that those with visual elements nabbed significantly more views than text-only press releases. You need not go into visual overload, either. Adding a single visual element can bring in notable results.

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A Practical Guide to a Successful App Launch: Coming Soon!

When it comes to successfully launching an app, you have good news, bad news and great news.

  • The good news is that apps are a booming business, that took in $25 billion last year alone.
  • The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, serving up swarms of competition.
  • The great news is you have a way to propel your app to center stage with the Walsworth App Launch Manual.

A Practical Guide to a Successful App Launch: 20 Helpful Tips hits the cyber world on July 8, when it will be readily available for quick and easy download. As an app creator with a strong base of supremely satisfied clients, Walsworth created the manual as a summary of all the effective techniques we’ve been suggesting and using ourselves.

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How to Maximize Ad Views within Your Magazine App

In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is treating mobile advertising as simple extensions of traditional online campaigns.

Since mobile publishing apps provide specific advertising advantages as well as potential pitfalls, it’s important to develop a desirable user experience that is primed to succeed.

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