Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

A Practical Guide to a Successful App Launch: Coming Soon!

When it comes to successfully launching an app, you have good news, bad news and great news.

  • The good news is that apps are a booming business, that took in $25 billion last year alone.
  • The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, serving up swarms of competition.
  • The great news is you have a way to propel your app to center stage with the Walsworth App Launch Manual.

A Practical Guide to a Successful App Launch: 20 Helpful Tips hits the cyber world on July 8, when it will be readily available for quick and easy download. As an app creator with a strong base of supremely satisfied clients, Walsworth created the manual as a summary of all the effective techniques we’ve been suggesting and using ourselves.

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How to Maximize Ad Views within Your Magazine App

In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is treating mobile advertising as simple extensions of traditional online campaigns.

Since mobile publishing apps provide specific advertising advantages as well as potential pitfalls, it’s important to develop a desirable user experience that is primed to succeed.

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Free Adobe Photoshop Extensions for Page Designers

Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps.

If you don’t already have the most recent Adobe Extension Manager, you will need either Extension Manager CC or Extension Manager CS6 to take advantage of these extensions.

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Writing a Successful Email

Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it?

So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.

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Writing Successful Pay-Per-Click Ads for Your App

Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care.

The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication’s app is an impossible task, a number of tricks and tips can help you write one that makes people click.

The following best practices will help you write ads that people will actually click:

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