Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps.Read More >
Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it?
So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.Read More >
Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care.
The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication’s app is an impossible task, a number of tricks and tips can help you write one that makes people click.
The following best practices will help you write ads that people will actually click:Read More >
Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership.
Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out.
Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked to your website, or regularly checked in to review or discuss your content. Now is the time to reach out and recruit them to review your app and blog about it.
The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue.
Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and made available only within your publication app can help accomplish both.
But, to maximize the impact of in-app or app-only deals, there is some promotional legwork that must be done.Read More >