Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Stop Coaching Positive Survey Responses

I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive.

It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company began the practice of ending every interaction with a plea to rate their service a 9 or 10, even when they couldn’t resolve my issue or weren’t particularly helpful.

Seriously?

Do you understand that you’re implying you don’t want my feedback unless it’s positive? And, what real value is there in that?

Read More >

2013 – A Better Year for Print Markets

It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike.

Magazines
Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in 2012 and a cataclysmic high of 428 closures in 2009. This, added to growing magazine readership, indicates the magazine market is stabilizing. Hopefully, the just- approved exigent postal rate increase won’t reverse this positive trend.

Read More >

Ten Best Potluck Dishes for Office Parties

'Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, but people don’t always know what to bring.

Read More >

Why Walsworth’s G7 Certification is Good for You

You may have noticed from our website that Walsworth is a certified G7 Master Printer and wondered, “What’s that? And why does it matter to me?”

What is G7?
G7 is a color calibration method developed by IDEAlliance that allows printers to reliably repeat color quality across the gamut of printing devices and substrates. The “G” stands for the gray balance required to achieve the standard, and the “7” stands for the seven ISO colors, CMYK and RGB.

Read More >

Key Components of a Winning Strategic Plan

If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing the long-term planning that would make your job easier in the future.

Organizations often experience this potentially crippling dynamic as well. With so many people focused on putting out the “fires” of the day, it can be difficult to dedicate the time and resources necessary to plan for the long-term and develop strategic direction for the organization. Unfortunately, without a winning strategic plan to guide it, any organization is likely to flounder in the wake of quickly shifting priorities.

So, what is an organization to do?

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits