Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

8 Tools to Enhance Your Social Media Marketing

Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help.

1. RivallQ

This analysis platform lets you keep an eye on the content marketing social media performance of any companies you want to monitor. Select the companies you want to review, save them into the system by creating a “landscape,” then check out the popularity of their latest social media posts and tweets. Knowing what works and what doesn’t for companies similar to yours can help you shape your own social media content marketing strategies.

Read More >

What’s the Niche Media Conference All About?

Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies.

That’s where the Niche Media Conference comes in.

Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines.

This year’s Niche Media Conference takes place Feb. 24-26, 2014, in Charleston, S.C., and includes more than 20 speakers who understand the magazine market.

Read More >

Stop Coaching Positive Survey Responses

I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive.

It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company began the practice of ending every interaction with a plea to rate their service a 9 or 10, even when they couldn’t resolve my issue or weren’t particularly helpful.

Seriously?

Do you understand that you’re implying you don’t want my feedback unless it’s positive? And, what real value is there in that?

Read More >

2013 – A Better Year for Print Markets

It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike.

Magazines
Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in 2012 and a cataclysmic high of 428 closures in 2009. This, added to growing magazine readership, indicates the magazine market is stabilizing. Hopefully, the just- approved exigent postal rate increase won’t reverse this positive trend.

Read More >

Ten Best Potluck Dishes for Office Parties

'Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, but people don’t always know what to bring.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits