Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

How to Use Your Network to Promote Your App

Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership.

Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out.

To Bloggers
Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked to your website, or regularly checked in to review or discuss your content. Now is the time to reach out and recruit them to review your app and blog about it.

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Increase Readership and Advertising Value with In-App Deals

The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue.

Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and made available only within your publication app can help accomplish both.

But, to maximize the impact of in-app or app-only deals, there is some promotional legwork that must be done.

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8 Tools to Enhance Your Social Media Marketing

Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help.

1. RivallQ

This analysis platform lets you keep an eye on the content marketing social media performance of any companies you want to monitor. Select the companies you want to review, save them into the system by creating a “landscape,” then check out the popularity of their latest social media posts and tweets. Knowing what works and what doesn’t for companies similar to yours can help you shape your own social media content marketing strategies.

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What’s the Niche Media Conference All About?

Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies.

That’s where the Niche Media Conference comes in.

Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines.

This year’s Niche Media Conference takes place Feb. 24-26, 2014, in Charleston, S.C., and includes more than 20 speakers who understand the magazine market.

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Stop Coaching Positive Survey Responses

I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive.

It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company began the practice of ending every interaction with a plea to rate their service a 9 or 10, even when they couldn’t resolve my issue or weren’t particularly helpful.

Seriously?

Do you understand that you’re implying you don’t want my feedback unless it’s positive? And, what real value is there in that?

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