Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Why Instagram May Be Instagreat for Your Business

You’re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business.

Similar to points made in our How to Make Pinterest Work for Your Business post, Instagram is best for ideas that can be communicated visually, whether with still images or videos. And, let’s face it, for all the time we spend online, we typically spend most time on websites that are visually compelling. So Instagram can be a great way to increase your audience engagement and expand your audience reach.

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How to Make Pinterest Work for Your Business

Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool.

Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re a retailer selling goods to consumers. Items from your inventory simply become your “pins.”

But if your organization is in the services or business-to-business space, using Pinterest as a marketing tool may not seem like a natural fit at first glance. The key to success, however, is just to think “visual.”

Here are a few ways your company can take advantage of the marketing opportunities Pinterest offers, even if you’re not in the retail space:

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Four Advantages of Using LinkedIn

If you’re even a little familiar with LinkedIn, the first thing you probably think of when you hear the name of this popular social site is “recruiting,” or maybe “networking.” And, yes, it’s true.

The site did start out with a primary aim of linking employers with potential employees, providing a place for individuals to post resumes and offer referrals and for employers to post current job openings.

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Key Benefits for Using Google+

As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging.

While social media sites such as Facebook and LinkedIn are commonly understood to have business applicability, the business benefits of other social media sites may not be as clear, usually because they don’t enter our conversation as often. Google+ is an excellent example of this.

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What Your Business Should Know about Wikipedia

Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results.

So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part of their SEO efforts? After all, anyone can add to and edit Wikipedia content, right?Request Integrated Content Marketing Stategy Whitepaper

The answers to these questions are surprisingly complex, especially due to Wikipedia’s guidelines regarding conflict of interest, notability and verifiability.

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