Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

2013 – A Better Year for Print Markets

It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike.

Magazines
Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in 2012 and a cataclysmic high of 428 closures in 2009. This, added to growing magazine readership, indicates the magazine market is stabilizing. Hopefully, the just- approved exigent postal rate increase won’t reverse this positive trend.

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Ten Best Potluck Dishes for Office Parties

'Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, but people don’t always know what to bring.

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Why Walsworth’s G7 Certification is Good for You

You may have noticed from our website that Walsworth is a certified G7 Master Printer and wondered, “What’s that? And why does it matter to me?”

What is G7?
G7 is a color calibration method developed by IDEAlliance that allows printers to reliably repeat color quality across the gamut of printing devices and substrates. The “G” stands for the gray balance required to achieve the standard, and the “7” stands for the seven ISO colors, CMYK and RGB.

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Key Components of a Winning Strategic Plan

If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing the long-term planning that would make your job easier in the future.

Organizations often experience this potentially crippling dynamic as well. With so many people focused on putting out the “fires” of the day, it can be difficult to dedicate the time and resources necessary to plan for the long-term and develop strategic direction for the organization. Unfortunately, without a winning strategic plan to guide it, any organization is likely to flounder in the wake of quickly shifting priorities.

So, what is an organization to do?

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Why Instagram May Be Instagreat for Your Business

You’re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business.

Similar to points made in our How to Make Pinterest Work for Your Business post, Instagram is best for ideas that can be communicated visually, whether with still images or videos. And, let’s face it, for all the time we spend online, we typically spend most time on websites that are visually compelling. So Instagram can be a great way to increase your audience engagement and expand your audience reach.

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