Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Best Practices for Tracking Customer Satisfaction

Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information.

In my experience, informal feedback is a fickle animal that comes in waves and often leads to knee-jerk decision making and ineffective improvement efforts. It can be exhausting to an organization that gets into a mode of scrambling to put out daily fires of the loudest or most urgent feedback of the moment.Request Integrated Content Marketing Stategy Whitepaper

Operating in firefighter mode can also short-circuit an organization’s ability to plan and execute longer term efforts that have potential to address problem issues that matter most to customers. If you find your organization in this scenario, a formal customer satisfaction program may help you regain your own daily sanity and significantly improve your customers’ experience as well.

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Friday Fun – How Well Do You See Color?

As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how much we value color accuracy in our publications, especially when promoting a brand or product, it’s interesting to consider that some portion of readers can’t see all the color hues presented to them.Request AHIMA Case Study

After you have arranged each row of colors so the hues gradually progress from the left hue to the right hue, click Score Test to see your results. You’ll see your score and will have the opportunity to add some demographic information to compare your results with others.

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10 Adobe® InDesign® Features to Help Designers

If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency.

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5 Ways B2B Manufacturers Increase Engagement with a Blog

Business-to-business manufacturers can enhance product sales by building relationships with customers and providing insights that help them do better business. One way to do that is by blogging.

Below are five ways B2B manufacturers can use a blog to increase engagement with customers.

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