Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Tips To Improve Member Engagement with Mobile Publishing Apps

Walsworth understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members.

One of the tools available to help associations achieve increased member engagement is mobile publishing apps.

As we have posted previously, mobile publishing apps can help publishers reach more readers, track member engagement metrics, increase time spent reading, deliver interactive content and even increase value to sponsors and advertisers with additional reader views.

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How Associations Are Using Personal Data to Grow Membership

It doesn't take a great leap of faith for me to bet that your association is looking for ways to grow membership. It's also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members.

And, since it's also likely that you've been collecting a lot of data about current and prospective members, your association is probably well positioned to utilize that data to really get people's attention.

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Technical Support Can Help Your Design Staff Shine

Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes.

And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for.

“That’s when our computer support staff can be a great resource,” says Karen Pribbernow, prepress support specialist at Walsworth’s Michigan printing, binding and fulfillment facility.

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How Paper Choice Reflects Your Brand

Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company's products. And magazines use spectacular imagery to keep readers engaged with a story.

Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed on.

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Audience Engagement Insights from #NicheConference

There's a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing's line of magazines – frustration.

Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn't find. And, over the years, he's expanded his audience by providing valuable content.

His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they've created in order to engage readers, grow audience and create new revenue opportunities.

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