Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

How Paper Choice Reflects Your Brand

Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company's products. And magazines use spectacular imagery to keep readers engaged with a story.

Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed on.

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Audience Engagement Insights from #NicheConference

There's a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing's line of magazines – frustration.

Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn't find. And, over the years, he's expanded his audience by providing valuable content.

His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they've created in order to engage readers, grow audience and create new revenue opportunities.

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Save Time with Social Media Management Tools

You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you're having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it's probably time to get started with social media management tools that can make this important job run much more smoothly.

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Create LinkedIn Influencer Groups to Boost Your Association Engagement

If you're looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your organization.

One of the best ways to get the word out on LinkedIn is to create a LinkedIn influencer group that starts with stellar representatives of your organization: industry experts, innovators, association leaders, great storytellers, tech experts and other key people who can inform and enlighten people and potentially draw them toward your professional association.

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Leveraging Medium To Extend Your Blog Reach

Like many people in business, you're probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven't yet tried Medium, the trendy social blogging platform started by the co-founder of Twitter, here’s why Medium can be a great place to get your message across and draw followers who think like you do.

The biggest reasons? It's cool, it's passionate, and it's progressive. Medium is brimming with tags about modern topics from climate change and global water quality to driverless cars and virtual reality. Not only can you connect with people who are part of the changing fabric of society, you can also leverage this platform to market your own charitable and socially responsible initiatives and create and nurture connections on that level.

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