Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Leveraging Instagram – The WHY and HOW for your organization

If you're riding the fence about whether to sign up for Instagram, or you've made the plunge but haven't done much with the platform, it's time to get started on what has become the fastest-growing social media network.

Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in the U.S. In 2015, the platform hit the 400-million mark to overtake Twitter and grew to more than 77 million U.S. users amid predictions of 100 million by 2018.

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Tips to Maximize Visibility of Your Great Blog Posts

You're putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more.

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8 Tips for Writing Engaging Blog Posts

Your blog is one of the best tools you have to make and nurture connections. This is where you put a human face on your business and where you can build trust and brand loyalty. That starts with writing engaging blog posts that will engage readers and keep them coming back for more.

Connecting with people works best, in all areas of life, when you're genuine. You can both be yourself and be engaging in your blog by following these tips:

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LinkedIn Showcase Pages Help Focus Your Message

A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That's when you can turn to Showcase Pages for targeted promotion directed to the right audiences.

Showcase Pages just joined the LinkedIn lineup in 2014, but have quickly become must-haves for businesses. Such a page is an extension of your brand, but it can also stand on its own, with a unique voice, marketing strategy and shared content.

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Convince People to Buy Your Brand Culture, Not Just Your Products

When marketing your brand, one of the most important aspects to highlight goes beyond products, services or mission. Focusing on brand culture gives people something to connect with on a personal, human level. In other words, people may choose your company because it's cool. Or inspirational. Or funny.

Yes, you also need to offer customers quality goods and service. But you're not the only company that can do that. Most businesses are small fish in a big pond based on what they have to sell. What you have to offer that can set you apart is your unique identity, communicated to people in the ways you present information, engage with others and do business. It’s essential that you do this effectively to rise above the crowd.

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