Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

Facebook Notes: They're Back, and They're Better for Business

Remember Facebook Notes? It's time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike.

Even though Facebook is the biggest social media player in the global game, it hasn't waded far into the world of blogs. Its Notes feature was, basically, a plain page on which users could write a simple note. That didn't leave a lot of room for people who wanted to say more on Facebook about certain topics.

But with the release of the new Facebook Notes, you will find many new features that can give you a more robust Facebook experience as well as a new aspect to your social media presence.

Read More >

3 Marketing Tips to Boost Association Member Retention

Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay.

Read More >

Snap Up the Youth Market With Snapchat

Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds.

Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those 55 and older use the platform.

Read More >

Print Resurgence, Digital Decline Leaves Room for Both

The prognosticators who proclaimed print was dead had it wrong. Dead wrong.

Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical book, catalog, newspaper or magazine. Not only do significant numbers of people prefer reading print publications, many of those who prefer digital editions, even younger people, also read printed materials.

Read More >

Leverage Twitter Ads to Drive Business and Engagement

With 500 million tweets sent each day by more than 300 million monthly active Twitter users — 80 percent of whom are using the platform on mobile devices — it's a no-brainer to use Twitter for business. But not all businesses are using their accounts to their best advantage.

While almost all of the top 100 global brands work to improve SEO with Twitter profiles, only half tweet at least once a day, which illustrates that the other half of the biggest companies in the world still have some room to grow, at least in the social media marketing department. Not only should companies on Twitter strive to send regular tweets, they should also make Twitter Ads a priority in their content marketing strategy.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits