Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

6 Social Media Tips to Improve Nonprofit Organization Results

Nonprofit organizations exist to serve their communities, but these invaluable institutions also need to serve themselves to attract new audience members, keep their current audience members engaged, and improve the fundraising that is crucial to both ongoing and future endeavors.

You probably already know that social media is the most effective way to get the word out. It's where your audience is, both today's and tomorrow's, and the tools at your disposal have the potential to generate helpful social buzz. Here are six social media tips to get more nonprofit organization results.

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How Boomerang Can Step Up Your Marketing on Instagram

If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops five images for a one-second animation that repeats backward and forward and is similar to a GIF. Brands started using it within a day of its release last month, so if you want to be an innovator, now is the time.

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Facebook Notes: They're Back, and They're Better for Business

Remember Facebook Notes? It's time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike.

Even though Facebook is the biggest social media player in the global game, it hasn't waded far into the world of blogs. Its Notes feature was, basically, a plain page on which users could write a simple note. That didn't leave a lot of room for people who wanted to say more on Facebook about certain topics.

But with the release of the new Facebook Notes, you will find many new features that can give you a more robust Facebook experience as well as a new aspect to your social media presence.

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3 Marketing Tips to Boost Association Member Retention

Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay.

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Snap Up the Youth Market With Snapchat

Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds.

Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those 55 and older use the platform.

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