Walsworth Blog

Christoph Sisson

Christoph Sisson
Christoph is a marketing and customer-experience practitioner who is committed to understanding customer needs and business objectives. As marketing manager for Walsworth, Christoph enjoys informing customers about solutions that can improve their success.

Recent Posts

10 Ways to Jazz Up Your Website

Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don't draw attention through headlines, images, video and other vibrant site elements.

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Beyond Multitasking: Managing Your Time Without Information Overload

If your to-do list has you undone, your efforts to be productive may be leading you in the wrong direction. Multitasking, while fine when pairing tasks that don't require much concentration, can actually limit your productivity and creativity because your thoughts are divided among tasks. Studies have even shown that multitasking and information overload can reduce IQ and cause brain impairment.

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Find the Best Social Media Channel for Your Audience

You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience?

While you should have a social-media strategy that includes multiple channels, you can avoid spending way too much time marketing, communicating and interacting on social media by putting your greatest efforts into the site that makes the most sense for your company.

Here are a few insights into the major players in the social media world and which may be the best social media channel for your audience.

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7 Key Ways LinkedIn Can Help Your Business Reach Your Audience

If you're not actively using LinkedIn for your company's marketing, you're missing out on a huge potential audience.

LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business.

Here are seven ways your company can utilize LinkedIn for marketing to reach and engage your audience:

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Key Components of Successful Marketing Campaigns

Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign.

While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers.

People on social media are looking for content that is entertaining, useful, informational and/or enlightening. If you fulfill a need or desire they have, you are of value to them. That can lead them to be more supportive of your company, its mission and its brand and, hopefully, by extension become more interested in your products and services.

The key of a communication-driven campaign is to coordinate the different elements so that all the pieces of the puzzle fit together to show the big picture of your campaign.

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