Luring in customers with funnel marketing is a little like fishing. They don't take the bait at first, but they're curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won't catch them all, but some fish will succumb to your marketing efforts showing them that the worm, minnow or leech at the end of your line is what they really want.
Also known as "mousetrap marketing," funnel marketing targets people for more positive results than worms on a hook or cheese on a trap. It's all about drawing people deeper into the scope of what you have to offer. It's a positive experience because the potential customer makes choices based on his interest in your offerings, and you benefit by weeding out less interested people.
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