Walsworth Blog

Elizabeth Braden

Elizabeth Braden
As a marketing copywriter for Walsworth, Elizabeth writes, and polishes the copy of others within the company, so readers can quickly consume relevant content. Her career has included reporting, writing and editing for wire services, radio, newspapers, an advertising firm and in a freelance capacity.

Recent Posts

Gentle, Not Boring: How One Publisher Is Carving A Niche For Pleasant Reads

While many books, television shows and movies are violent, scary or leave nothing to the imagination, one writer has opened her own publishing house to bring readers gentle but not boring books.

Anne Brandt, of Benton Harbor, Michigan, started Spectacled Bear Publishing this year, and its first book, Philip & Phoebe has come off the press at Walsworth Inc., and is currently being shipped. Brandt, who wrote the book 40 years ago, discovered it at the bottom of a cardboard box. The original 1,500-word manuscript was turned into a 450-word illustrated children’s book, with an inviting soft-touch matte lamination hard cover that is 7 inches square.

“It’s a read-aloud story but I think children, parents, and grandparents can relate to the story,” Brandt said.

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Strengthen Your Association Brand with a Style Guide

Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers probably need to verify spelling, punctuation or proper use of industry terms occasionally.

Because of this, your association or business can benefit by creating your own style guide as a reference to answer those questions.

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How Digital Presence Assessments Impact Business Priorities

“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication.

Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get the most from their print and digital communications, he uses Walsworth’s Digital Presence Assessment (DPA) to measure overall performance of their digital assets.

In this interview, Chad discusses the DPA process and the value of doing a Walsworth DPA.

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Help Your Publication Score with a Content Assessment

The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your readership, it’s time to look at your print publication and determine the best way to reach readers and, subsequently, increase revenue.

Walsworth is here to help with its Content Assessment, which is a thorough assessment of how well your content is organized, distributed and presented across the all potential print and digital channels. The Content Assessment typically builds upon the insights and recommendations that were provided through our Digital Presence Assessment, which is a quick X-ray of how well your website, email, social media, app or digital edition and any paid content or promotions are performing.

In this interview, John Burgess, Director of Strategy and Innovation, explains the Content Assessment and why publishers should consider going through this process.

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Q&A with Don Walsworth, president, Walsworth, Inc.

With printing companies closing or merging at a steady rate, it’s becoming difficult to find companies that are American-owned, family-owned, experiencing growth and delivering innovative solutions.

Walsworth, however, is the exception.

Now in its third generation of ownership, Walsworth is positioning itself to continue offering value to its customers for many more years to come. Don Walsworth, president, represents the third generation and draws on his family roots to continue steering the company in a positive direction.

In this interview, Don explains how Walsworth helps customers be successful, the advantages the company offers and its goals.

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