Walsworth Blog

Grant Fritch

Grant Fritch
Grant has a B.A. in Communication from the University of Michigan and a Religious Studies degree from John Wesley College. Grant has worked on many interesting technical projects in his 15 years at Walsworth. As Technical Manager, he is working with our Walsworth Apps group creating mobile apps for our customers.

Recent Posts

How to Create Compelling App Descriptions

Having an amazing app you want to share with the world is good, but it won’t mean much unless you can entice people to actually try it. You’ll have a better chance of getting people to download your app if you take the time to create a compelling app description. These tips can help.

Pique immediate interest
Due to brief attention spans and the extensive app choices on the market, your first sentence or two needs to immediately grab the reader’s attention. Pinpointing why people need your app or what makes it unique is a solid place to start. Also ensure you are writing directly to your targeted audience so you can most directly relate to their wants and needs.

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iOS 7 – Swallowing the Red Pill

Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality.

With the introduction of iOS 7 by Apple, we are given the same option – stay with what we know, or move into to a new (more fluorescent and flat) world.

Some will choose the blue pill for now, and remain in the pretty 3D world that has been home to the iOS experience so far. Others will swallow the red pill, opting for the new and being rewarded (according to Apple) with a cleaner and more modern look. Sadly, users of the original iPad 1 don’t have a choice since it isn’t compatible with iOS 7 and can’t be upgraded beyond iOS 6.New Call-to-action

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