If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers.
Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be.
Digital Ads vs. Print Ads
When it comes to noticing ads in a magazine, equal numbers of consumers are prone to noticing both digital and print. When it comes to taking action, however, digital ads take the lead. Seventy-one percent of folks who noticed digital ads took action, compared to the 59 percent who took action after noticing a print ad.Read More >