Walsworth Blog

Kristin Mateski

Kristin Mateski
Kristin is a marketing leader who specializes in interactive, one-to-one marketing and building brand loyalty. A marketing manager for Walsworth, Kristin is always looking for new ways to help customers see increased revenue through efficient, effective and cutting-edge marketing.

Recent Posts

5 Steps to Creating an Email Opt-in Form that Drives Results

Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form.

The form gives people the choice of signing up for your emails or not, a move that automatically helps build trust and lets them know you don’t use unsavory tactics to collect addresses.

These five steps can help you create an opt-in form that drives results, based on tips from Copyblogger and Kissmetrics.

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10 Essential Proofreading Tips

A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a position to hire a proofreader to go over material you have written for your website or brochure – you might be one of those CEOs who must do everything from sales to janitorial services.

Proofreading your own work can be tricky, as your brain tends to skip mistakes that are obvious to others. Here are ten essential proofreading tips to make sure your results are clean, polished and ready to impress your clients.

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What Makes a Great Landing Page?

In our previous Why Landing Pages Are Critical to Your Success post, we talked about the importance of landing pages in your overall marketing campaign.

To recap, landing pages can be thought of as transactional pages – pages that capture information through a subscription to a newsletter, a download link to a white paper or informational article, a sales form or other form that a visitor is asked to complete.

Visitors find a landing page by clicking on an ad, email offer or search result, so they’re already interested in your product – which means they’re ideal for motivating visitors to make a purchase or “opt in” to an offer you’re providing.

That’s the role landing pages play in your marketing campaign, so now let’s look at what makes an effective landing page – one that makes visitors want to learn more about your product or service and, hopefully, become customers:

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Why Landing Pages Are Critical to Your Success

If you have a website, whether you maintain it yourself or hire someone else to do the work, chances are you’ve heard of landing pages. But do you really know what they are and how they can help you market your company and its products?

And, does it matter if online search results for your product include a landing page or just your website home page?

It sure does, and if you don’t know why landing pages are important to your site, read on.

What is a landing page?
A landing page is any page on your website that’s designed to capture your visitors’ attention by providing information specific to their needs – usually as the result of a web search or clicking on a web ad or email offer.

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8 Key Components of Integrated Marketing

In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services.Request Integrated Content Marketing Stategy Whitepaper

Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a fully integrated campaign that is spread across multiple platforms. And while online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising to round out the campaign.

So, what are the elements of an integrated marketing campaign? Here are key areas you want to hit:

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