In our previous Why Landing Pages Are Critical to Your Success post, we talked about the importance of landing pages in your overall marketing campaign.
To recap, landing pages can be thought of as transactional pages – pages that capture information through a subscription to a newsletter, a download link to a white paper or informational article, a sales form or other form that a visitor is asked to complete.
Visitors find a landing page by clicking on an ad, email offer or search result, so they’re already interested in your product – which means they’re ideal for motivating visitors to make a purchase or “opt in” to an offer you’re providing.
That’s the role landing pages play in your marketing campaign, so now let’s look at what makes an effective landing page – one that makes visitors want to learn more about your product or service and, hopefully, become customers:
Read More >