Walsworth Blog

Sarah Scott

Sarah Scott
Sarah Scott is a content writer for Walsworth, specializing in blog posts, eBooks and case studies for the web. She’s been writing most of her life, and previously worked as a radio journalist. She holds a Bachelor of Arts in Communication from Truman State University in Kirksville, Missouri.

Recent Posts

A Day in the Life of an Association Publications Manager: Meet Tina Angley

The world of associations is vast and varied. It covers everything from groups targeting a small, niche group of hobbyists to organizations that cater to widespread professions. It’s a unique space to occupy and everyone does it differently.

Tina Angley is the Manager of Member Publications at the American Society of Safety Engineers.

Walsworth interviewed her as part of our Day in the Life series. We want to shed insight into the day-to-day requirements of successful associations.

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Want to throw an amazing association event? Three keys to making it work

Throwing a truly spectacular event can be an enormous boon to your association. However, it’s a lot of work.

Whether your association has never thrown an event, or you’ve hosted dozens and are hoping to take it to the next level, events require planning. This is not something that can be haphazardly thrown together at the last minute.

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How often should you post to social media?

People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts.

If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought.

We’ve collected the social media theories of several leaders and experts in the field about how often you should post.

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Creating a Successful RFP: A Guide for Associations

Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don’t want to waste their time, and you don’t want a printer to commit to something outside their capability wheelhouse because they misunderstood your wishes.

Throughout the entire process, you’ll want to hold yourself and your prospects to two standards: clarity and efficiency.

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The Battle to Gain Consumer Trust in Advertising

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism.

Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels for maximum effect.

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