When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive.
Your company website is the core of your online presence, and it should be fortified by social media profiles and an active content marketing strategy.
A few signs can indicate your online presence definitely needs a boost:
These top indicators can mean it’s time for you to perform a deeper evaluation of your online presence so you can pinpoint exactly where you could use some help.
Pay an objective visit to your website as if you were a prospect that just happened to stumble upon it. Then make sure it avoids common pitfalls and answers pertinent questions.
Common pitfalls include anything that annoys visitors, making them want to bolt as quickly as they arrive. These can include:
Your website should also answer a number of questions the average consumer typically asks when reviewing different products, services and companies. Brand manager John Morgan says people who land on your website should be able to quickly discern:
Your company also needs to be easy to find. Multiple social media accounts are now the norm, as are Google profiles and listings on other platforms people use to search for companies, products or services.
Traffic with no sales could mean you’re reaching the wrong audience. And no traffic whatsoever may mean you need to work harder on your website and content marketing search engine optimization (SEO).
Start with a revamp of your website and keep building brand awareness from there. Use all available channels that make sense, keep up a steady stream of online activity, and otherwise reach out to expand your presence and your business.