Walsworth Blog

Help Your Publication Score with a Content Assessment

The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your readership, it’s time to look at your print publication and determine the best way to reach readers and, subsequently, increase revenue.

Walsworth is here to help with its Content Assessment, which is a thorough assessment of how well your content is organized, distributed and presented across the all potential print and digital channels. The Content Assessment typically builds upon the insights and recommendations that were provided through our Digital Presence Assessment, which is a quick X-ray of how well your website, email, social media, app or digital edition and any paid content or promotions are performing.

In this interview, John Burgess, Director of Strategy and Innovation, explains the Content Assessment and why publishers should consider going through this process.

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Tips for Conducting Good Interviews for Engaging Stories

One of the most important parts of writing content that engages your audience is an interview that provides the substance for the story. If you want to write something solid that will both inform and engage readers, it's important to use these tips for conducting good interviews.

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Facebook Notes: They're Back, and They're Better for Business

Remember Facebook Notes? It's time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike.

Even though Facebook is the biggest social media player in the global game, it hasn't waded far into the world of blogs. Its Notes feature was, basically, a plain page on which users could write a simple note. That didn't leave a lot of room for people who wanted to say more on Facebook about certain topics.

But with the release of the new Facebook Notes, you will find many new features that can give you a more robust Facebook experience as well as a new aspect to your social media presence.

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3 Marketing Tips to Boost Association Member Retention

Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay.

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Snap Up the Youth Market With Snapchat

Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds.

Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those 55 and older use the platform.

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