Walsworth Blog

Publishers Should Identify Niches to Increase Reader Engagement

“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”

This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time?

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How to design your book for Walsworth’s binding process

Preparing a book, catalog or magazine for printing is a detailed process. Walsworth offers many options for binding your publication, but each has its individual design requirements.

Whether you choose hard cover Smyth Sewn, soft cover Perfect Bound, Mechanical Bound or Saddle Stitch, we want to help you be successful with the binding option that’s best for your publication and design for it accordingly.

That’s why we’ve put together a manual, How to Design Your Book for Walsworth’s Binding Process.

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5 Ways Your Association should be Using Video to Engage Members

Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members – methods like email, social media, print and your website – can help attract and engage members.

Here are five ways your association can use video:

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FAQs for Walsworth's Customer Service Department in Michigan

Walsworth’s Customer Service Department serves a vital role in ensuring good customer experience.

“We’re the liaison between the customer and the manufacturing plant,” said Jake Pschigoda. He oversees the Customer Service Department at Walsworth’s Saint Joseph, Michigan facility, which is primarily focused on magazine and catalog manufacturing.

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A New Resource for Associations Preparing an RFP

You’ve probably seen it at your association office: an employee slumped over his or her desk, head in hands, stressing over the creation of a Request for Proposal (RFP).

That despondency doesn’t have to be part-and-parcel of submitting an RFP. Our eBook, Creating a Successful RFP: A Guide for Associations, walks through the process step by step.

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