Walsworth Blog

Want a Bold Advertising Tool? Think Sticky Note Advertising!

Are you looking for ways to increase ad views in your print publication?

Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app.

For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the attention of readers as a vibrant marketing and advertising tool in magazines, newspapers, catalogs, and direct-mail materials.

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Choosing the right image to get your content seen

Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have to measure up, but your message can be fantastic and go unread if it's not packaged well.

You can get images in a number of different ways, from purchasing images from stock photography sites to taking your own shots. It makes sense to use multiple methods, like those mentioned here.

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Gutenberg's Legacy and the Continued Power of Print

When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word.

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Commas causing confusion? Tips to say what you mean.

The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work of separating items in a series, introducing phrases, and distinguishing relationships, using commas correctly can cause confusion.

Its use can accurately present meaning or completely alter it, as illustrated playfully in the book "Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation." Author Lynne Truss' title, with its errant comma, is based on a joke that appears on the back cover of her book:

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Boost Readership & Advertising Dollars with Special Publications

If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.

Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren't familiar with your magazine. If they like what they see, they may stick around and become consumers of your other content.

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