Save Money on Mailing with These Postal Saving Options
Have you ever been doing things the same way for years and then have an “aha!” moment? I had one the other day and I remember thinking to myself, “Boy, why didn’t I think of that?” We have some information for you that may give you an “aha!” moment, too, and we will be thrilled if that’s the case. The U.S. Postal Service has a couple of avenues you can use to save money — even if you are a lower…
Read MoreWalsworth Products Shine at PIA MidAmerica GraphEx Awards
Congratulations to the Walsworth customers who were recognized in the PIA MidAmerica GraphEx Awards! The Graphic Excellence Competition has been around since 1989 and was created “to recognize the outstanding abilities of print producers to transform paper and ink into outstanding forms of communication.” We are honored to work with these award-winning publications, who choose to print projects that allow Walsworth to show off our of printing capabilities. Winners Congratulations to V Magazine! Their Spring Preview 2020 issue won a…
Read MoreQR Codes Make a Marketing Comeback
About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn’t. Or, more accurately, they didn’t do it quite that easily. The problem was that smartphone users still had to download a third-party scanning app, which proved to be more work than many wanted in a…
Read MoreEngage Mobile Apps Shine at EXCEL Awards
Once again, many of Walsworth’s Engage Mobile Apps have placed at the AM&P EXCEL Awards. Association Media and Publishing is an organization dedicated exclusively to print and digital publishers in nonprofit organizations. The organization has been around since 1963 and became a division of the business information association Connectiv in 2017. The EXCEL Awards are open to both nonprofit and for-profit associations, as well as industry service partners who submit on behalf of their association clients, like Walsworth. The awards…
Read MoreBack in the Swing of Things: Best Mailing Practices Mid-COVID
Over the past several months, we have been challenged to alter our normal lives and learn to cope with the changes COVID-19 has brought to the world. It has been tough on everyone. Possibly the hardest part is knowing the correct steps to take to get back in the swing of things regarding business marketing and mailing, and helping your clients feel safe. The question I have been asked most recently is “What is the cheapest thing to mail?” My answer…
Read MoreBest Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines that still hold true. The first thing to remember is that major studies done during past economic downturns all showed that companies spending more money…
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