Walsworth Blog

Gutenberg's Legacy and the Continued Power of Print

When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word.

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Commas causing confusion? Tips to say what you mean.

The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work of separating items in a series, introducing phrases, and distinguishing relationships, using commas correctly can cause confusion.

Its use can accurately present meaning or completely alter it, as illustrated playfully in the book "Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation." Author Lynne Truss' title, with its errant comma, is based on a joke that appears on the back cover of her book:

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Boost Readership & Advertising Dollars with Special Publications

If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.

Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren't familiar with your magazine. If they like what they see, they may stick around and become consumers of your other content.

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Engage Your Audience With Audio Podcasts

You're probably making great strides to engage your audience with great content on all the relevant social media channels, but have you considered what audio podcasts can do to support your content marketing efforts?

Podcasts are a great way to get the word out while being entertaining and socially connective. Interesting podcast topics delivered by interesting people can help generate audience engagement by connecting listeners to your brand in a personable way.

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How to Use A/B Testing to Improve Landing Page Performance

Are you already A/B testing your landing pages to help ensure they perform well?

Or, like me, do you find the concepts of A/B testing a little abstract?

Either way, an article I found recently will clear up many of the mysteries of A/B testing, and it might even help you improve the testing processes you’ve used in the past.

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