Walsworth Blog

2014 – The State of Association Publishing

Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement.

A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn’t on the revenue horizon, especially because publishers are doing a better job of monetizing their audiences.

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If we build it, will they come? Event Promotion Best Practices

Your annual conference is likely the single most important event of the year for advancing the association’s agenda, member recognition and retention, and networking. It’s in everyone’s best interests to maximize attendance and engagement. So the obvious questions arise:

  • What do we have at our disposal to promote the event?
  • What are the new and must-have resources?

While your ultimate objective is to draw members to the event, promoting the event isn’t simply about advertising to (a.k.a. talking at) your members. Your interim objective is to create buzz and conversation, to make members feel like this is an event they can’t afford to miss.

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10 Ways Association Events Are Improving

Associations that hold member conference meetings are always looking for ways to improve their events and better engage their membership. After all, these conferences typically play an important role in fulfilling an association’s mission. And, conferences can be an effective way to keep members engaged and energized.

An article by Association Adviser’s Hank Berkowitz reviews improvements that have made conferences more valuable both for host associations and participants. Many of these improvements relate to the impacts of streaming technology to make conference content available, and to social media to keep the conversation going even after the event is done.

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Honing Your Content: Audience Feedback Best Practices

Relevant editorial? Glad you asked.

Your publication can be one of your key tools for maintaining a vibrant relationship with your readers – which makes it extremely important to provide content that’s engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn’t highly relevant to your audience, demanding attention when it lands on their desk or tablet, you could have a problem.

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5 Steps for Turning Facebook Fans into Customers

Facebook isn’t just a social media website for sharing personal status updates and photographs anymore. It’s also a place where thousands of businesses are finding new customers.

With Facebook’s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers.

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