Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know your organization is extremely beneficial; otherwise you wouldn’t be helping to run it. But your members may not think it’s valuable to them.
Two things may be going on with trade organizations, society organizations and other associations that are having difficulty with member engagement, recruitment or retention. And the key to solving them both is viewing your organization not as a bigwig leading the pack, but as member who is part of the group’s very core.
You need to see your organization from your members’ eyes. Three strategic tips can help.Read More >