Walsworth Blog

How to See Your Organization from Your Members' Eyes

Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know your organization is extremely beneficial; otherwise you wouldn’t be helping to run it. But your members may not think it’s valuable to them.

What gives?

Two things may be going on with trade organizations, society organizations and other associations that are having difficulty with member engagement, recruitment or retention. And the key to solving them both is viewing your organization not as a bigwig leading the pack, but as member who is part of the group’s very core.

You need to see your organization from your members’ eyes. Three strategic tips can help.

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Social Media Priorities for Businesses: Where Should You Start?

Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: making genuine connections with real customers to foster long-term brand loyalty.

When executed correctly, a great social media strategy will not only tell your business’s story, but also invite participation and create community.

If your business is new to social media, getting started can seem like a daunting, overwhelming task. Follow these steps to focus your time, energy and resources on what matters most:

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Is Tumblr Right for Your Business?

Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you happen to be. Social Media Examiner says Tumblr is home to more than 132 million blogs and ranks as one of the top 15 sites in the U.S.

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Need a Social Media Role Model? Consider Weird Al

Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy.

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Email Subject Lines That Get Opened (or not)

Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment.

People who buy products marketed through email spend 138% more than people that do not receive email offers, according to research compiled from marketing agency Convince & Convert. Additionally, 44% of email recipients made at least one purchase last year based on a promotional email.

Are your emails being opened or are they getting stuck in the spam filter? Your subject line may be the problem. Consider these findings:

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