Walsworth Blog

Free Adobe Photoshop Extensions for Page Designers

Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps.

If you don’t already have the most recent Adobe Extension Manager, you will need either Extension Manager CC or Extension Manager CS6 to take advantage of these extensions.

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A Beginner's Guide to the LinkedIn Publishing Platform

The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a business – and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate and distribute your professional knowledge.

With more than 277 million members, LinkedIn is the ultimate professional networking site – and now you have even greater access to these members, even if you are not currently connected. Here’s what you can leverage with LinkedIn’s new publishing platform to build your brand and reputation as an industry thought leader.

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Why Your Business Should Use Google Analytics

You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial iceberg when it comes to what this platform can do.

Packed with powerful tools and amazing insights, Google Analytics can help your business better engage your audience, boost sales and continuously improve your content marketing efforts so you can keep on doing more of the same.

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10 Common Punctuation Mistakes and How to Avoid Them

Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can’t pinpoint your mistake, something will look off about your message, making people less likely to trust what you’re trying to say.

It’s always best to check your writing for common punctuation mistakes so you don’t inadvertently alienate those who will be reading your material.

Here are 10 of the most common punctuation errors people make and how you can avoid making them.

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Why Print Ads Still Dominate in a Mobile World

The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising.

Would you like to boost advertising revenue? The print ad continues to dominate.

Print Rules the Marketing Dollars

The extent of advertising’s domination can be seen in the amount of money marketers continue to spend on it, which is 12 times the amount spent on ads for mobile devices.

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