Walsworth Blog

5 Steps to Creating an Email Opt-in Form that Drives Results

Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form.

The form gives people the choice of signing up for your emails or not, a move that automatically helps build trust and lets them know you don’t use unsavory tactics to collect addresses.

These five steps can help you create an opt-in form that drives results, based on tips from Copyblogger and Kissmetrics.

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The Power of Walsworth Apps – Panorama

What Is It?

The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see the examples below).

Why Would You Use It?

This is a powerful way to show real estate listings. Realtors can deliver an incredible 360-degree visual experience of the entire house including each room and the outdoor spaces.

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Professional Publisher Association’s Survey Provides Positive News

MediaWeek.com reported the results of the Professional Publishers Association's Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include:

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10 Tips for Designing an Amazing Book Cover

According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year.

Bowker noted traditional publishing is still on the rise too. Your book has to compete with all of these for the buyer’s attention – your book cover may be your first, best and only chance to capture the buyer’s heart.

Your book cover should tell the buyer what the book is about, give a general idea of the emotion or knowledge a reader should walk away with, and tell why you are the best person to present the information.

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The Power of Walsworth Apps – Forms

What Is It?

Forms allow you to collect information directly from your readers. Upon submission, the data is emailed to a designated address. Walsworth Forms are often used for contact or registration purposes.

You can also utilize these forms in an app and have it function like as a landing page. The landing page features instructions to the reader and a form to capture a visitor's information.

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