Walsworth Blog

8 Tools to Enhance Your Social Media Marketing

Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help.

1. RivallQ

This analysis platform lets you keep an eye on the content marketing social media performance of any companies you want to monitor. Select the companies you want to review, save them into the system by creating a “landscape,” then check out the popularity of their latest social media posts and tweets. Knowing what works and what doesn’t for companies similar to yours can help you shape your own social media content marketing strategies.

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The Power of Walsworth Apps – Scratch Off

What Is It?

Scratch Off initially shows on the top of two photos that are stacked. See examples of this Walsworth App below.

The user can then swipe the top of the photo, much like a scratch-off ticket, to reveal the bottom image. Scratch Off is a fun way to reveal the announcement of a new product, a new business partner, the winner of a contest or the revealing of a new brand or service.

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How to Create Compelling App Descriptions

Having an amazing app you want to share with the world is good, but it won’t mean much unless you can entice people to actually try it. You’ll have a better chance of getting people to download your app if you take the time to create a compelling app description. These tips can help.

Pique immediate interest
Due to brief attention spans and the extensive app choices on the market, your first sentence or two needs to immediately grab the reader’s attention. Pinpointing why people need your app or what makes it unique is a solid place to start. Also ensure you are writing directly to your targeted audience so you can most directly relate to their wants and needs.

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The Power of Walsworth Apps – Wish List

What Is It?

The Wish List feature is a powerful way for catalogs to take the reader beyond looking at an item and using a dog-ear on the page. Customers can browse the catalog and add any item to a Wish List.

At any time the reader can review the items in the Wish List to evaluate item price, total price, apply a discount code and share via email.

The Wish List creator can use this feature to request a quote, share with co-workers, or send to their own email. If pricing is provided in the catalog, the Wish List will show the price of each item and total cost for the Wish List. Further, there is an apply discount code action that allows the user to apply his or her account-level pricing.

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Simple Website Errors You Can Avoid

Got a website? Great! So when’s the last time you really looked at it – we mean really looked at it – with a super-critical eye?

You should be doing that on a regular basis. Why? Because even tiny errors – ones that are easy to overlook, especially if you’re really familiar with your site – can have a major impact on your company’s online reputation (and a major impact on sales).

Next time you have a spare hour, take this list and review your site to make sure you’re not making these critical but all-too-common website errors:

Leaving home.
When it’s time to update or revamp your website, most of the hype and excitement surrounds the home page and maybe a few landing pages, and ancillary pages like your About Us, FAQ or Contact Us pages get left behind.

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