Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat.
This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising on the Internet. Fortunately, you can use free content to attract new customers.
First, determine the general demographics of the types of customers you want to attract. Figure out what kind of content might interest those target demographics and tailor your content to them.
Decide how you want to provide the free content: blogs, videos, newsletters and emails are popular choices. Consider publishing a digital magazine, creating free ecommerce software, or lifestyle magazine.Read More >