Walsworth Blog

How to Use Free Content to Attract New Customers

Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat.

This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising on the Internet. Fortunately, you can use free content to attract new customers.

First, determine the general demographics of the types of customers you want to attract. Figure out what kind of content might interest those target demographics and tailor your content to them.

Decide how you want to provide the free content: blogs, videos, newsletters and emails are popular choices. Consider publishing a digital magazine, creating free ecommerce software, or lifestyle magazine.

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The Power of Walsworth Apps – Button Overlays

What Is It?

Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up.

Why Would You Use It?

Button overlays give you the ability to offer additional content to your readers, without having to create that content. Simply place a button overlay on a piece of in-app content that you want to link to a map, video, website, social media page or anything else.

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5 Steps to Creating an Email Opt-in Form that Drives Results

Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form.

The form gives people the choice of signing up for your emails or not, a move that automatically helps build trust and lets them know you don’t use unsavory tactics to collect addresses.

These five steps can help you create an opt-in form that drives results, based on tips from Copyblogger and Kissmetrics.

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The Power of Walsworth Apps – Panorama

What Is It?

The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see the examples below).

Why Would You Use It?

This is a powerful way to show real estate listings. Realtors can deliver an incredible 360-degree visual experience of the entire house including each room and the outdoor spaces.

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Professional Publisher Association’s Survey Provides Positive News

MediaWeek.com reported the results of the Professional Publishers Association's Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include:

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