Walsworth Blog

EPUB, PDF or Digital Publication?

Brochure, digital magazine, ebook: To deliver each of these content formats digitally while respecting the user experience, you'll need to select the right format. EPUB, PDF and digital publishing files all provide faithful media representations across devices, but work best for certain content types.

Ensure your project's success by learning when to use each file format.

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Capturing History in Print

The Walsworth History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one with each customer to guide them through the process of gathering the history and photos, organizing the material for production, and then designing their book to fit their individual needs.

Once the manuscript is complete, we create 15 to 20 sample design pages for their approval. We will design the opening pages, and a couple of sections. We want the customer to have as much input in the designing of the book as they like.

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Why Safety Isn’t a Goal at Walsworth

You may be surprised to hear that providing a safe place to work isn’t a goal at Walsworth. It’s not an initiative, a priority or a strategy either. Ensuring our employees’ safety is more important than any of these things. We believe safety is a non-negotiable behavior that everyone must follow.

With this philosophy in mind, we recently reviewed our safety policies and realized we could do better. Walsworth employees deserve our best efforts. They deserve to be as safe as possible. And I know your employees do, too.

If your company is considering implementing a safety program, or is changing from its current program, here are two important points we’ve learned on our safety journey.

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What’s the Niche Media Conference All About?

Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies.

That’s where the Niche Media Conference comes in.

Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines.

This year’s Niche Media Conference takes place Feb. 24-26, 2014, in Charleston, S.C., and includes more than 20 speakers who understand the magazine market.

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How to Create an Editorial Calendar

Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful tips to help you get started.

1. Set up the foundation

The foundation of your editorial calendar should contain a listing of any important dates around which you can revolve specific content. Depending on what’s important to your company and your target audience, the listing can include holidays, product launches, and any events planned by your company or industry, such as those held by society or trade organizations.

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