Walsworth Blog

Is Social Media Right for Your Organization?

The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t necessarily mean you have to dive right in.

Request Integrated Content Marketing Stategy WhitepaperAfter all, Facebook, Twitter and the like aren’t all sunshine and rainbows. It can be a confusing world and can alienate customers just as fast as it can help you to generate new ones. That said, if you manage your social media accounts correctly, your company is likely to reap major benefits.

Read More >

8 Key Components of Integrated Marketing

In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services.Request Integrated Content Marketing Stategy Whitepaper

Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a fully integrated campaign that is spread across multiple platforms. And while online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising to round out the campaign.

So, what are the elements of an integrated marketing campaign? Here are key areas you want to hit:

Read More >

Walsworth Featured on Fox Business Network®


Reading by email? This post contains an embedded video. Please click through to the site to watch.Request Integrated Content Marketing Stategy Whitepaper

Read More >

10 Helpful Photoshop CC® Features for Designers

If you are a professional designer like me, you probably get pumped up when you find tools that help make your job easier by saving time and enhancing quality. Version 14.0 of Adobe® Photoshop®, commonly known as Photoshop CC, did just that by improving capabilities from previous versions as well as by adding brand new ones.Request Integrated Content Marketing Stategy Whitepaper

Released on June 17, Photoshop CC includes the following 10 features that professional page designers should be aware of.

Read More >

Growing Ad Rates without Shrinking Revenue

Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You’d cover costs and then some.Request Integrated Content Marketing Stategy Whitepaper

Now?

Not so much.

Reducing costs and fighting for share of the advertising budget can seem like a full-time proposition for any size association.

Yet a recent Ad Age study found 18% of magazine advertisers planned an increase in spending over the coming year. Savvy publishers will go after that share with increased ad rates by getting buy-in from key supporters, basing the discussion in terms of increased value, and consistently marketing their publications effectively.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits