Walsworth Blog

Managing the Mix of Print and Digital Communications

More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics.

Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways in which this information is distributed to members has changed dramatically in the past 20 years.

Digital Presence Assessment Info RequestAccording to the same study by Abila, millennials, who are now the largest generation in the workforce, want the most communication out of four generations surveyed. They want every piece of information available! Gen Xers and baby boomers prefer regular updates, but mature workers (those born before 1945) only want to know the big news. These different demands require multiple mediums.

In this installment of the Making it Easier series, we spoke to Kim Howard of Write Communications, LLC, an experienced and award-winning association magazine publisher, about the transformation of association communications from print to digital.

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Monetizing Video for Your Printed Publication

Publishers may be under-utilizing a platform with huge potential: video.

In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado.

There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There’s also the potential to bring in revenue.

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Increasing Revenue by Attracting Whales with Premium Content

In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers.

Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media's conference in Denver, Colorado. During his session called Creating Premium Memberships for Your “Whales,” Ristagno focused on techniques to grow paid digital memberships.

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How to Improve Association Member Retention to Increase Revenue

“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program.

All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it?

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How To Engage Millennials and Boost Association Membership

In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees.

Increasingly, the authors found that these four hallmarks can also apply to millennials as association members — or prospective members. As part of our Making it Easier series for associations, we’ll home in on two of the four hallmarks that are most important for attracting and retaining millennial members to boost association membership, and to provide you with practical tips that help you engage this generation that has been the source of concern and confusion for many associations.

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