Walsworth Blog

Division of American Library Association Finds Success with New Publishing App

When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database.

Updating Technology
Creating an app was part of a push to modernize Choice’s offerings.

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Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits

Social media can be a powerful marketing tool for nonprofit organizations.

Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media.

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Create an Amazing Book or Magazine with Walsworth’s Unique Print Capabilities

It’s nice to have options. And with the multitude of possibilities available at Walsworth’s printing facilities, your publication can really stand out on the shelf.

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Save Your Magazine Big Money

People are always looking to save money, and it’s no different for niche magazine publishers.

Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where niche publishers can potentially save big money: people, processes, product and promotion.

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How Publishers Can Drive Revenue With a Content Hub

When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you).

As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced business development and marketing leader. He defines a content hub as “an online brand presence that leverages the value of content to achieve organizational marketing goals.”

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Social Media Strategy for Nonprofits