If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency.Read More >
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Walsworth Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you.
- App Now takes your existing print publication and converts it into an app. What’s more, you can choose to upgrade sections of your publication to make them more interactive through our extensive roster of overlays and article templates.
Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider (ESP), you should have access to metrics such as open rates and click-through rates, and you can test items rapidly to see what works.
We’ll get into content and testing in other posts, but I want to start with the basics – how to successfully build your email list. Great email marketing starts with a good email list.
Ask your customers or prospects to opt-in for your email marketing. Why not just send emails to anyone who has ever ordered from you? If you send to anyone and everyone, your data will not be accurate, your emails won’t be read and you could be classified as a spammer (make sure your emails are in compliance with the CAN-SPAM Act).
You already deliver great print content to your audience. Print is robust – it doesn’t require a power supply, and it’s great for grabbing attention in physical space. But now, with the wide adoption of mobile devices, there are many reasons to consider delivering content via a mobile app as well. You’re probably already thinking about it or even actively discussing it.
As you look to apps to grow your business and attract new members or readers, it’s important to consider what you’re trying to accomplish in specific terms.Read More >
Business-to-business manufacturers can enhance product sales by building relationships with customers and providing insights that help them do better business. One way to do that is by blogging.
Below are five ways B2B manufacturers can use a blog to increase engagement with customers.Read More >