Walsworth Blog

2013 – A Better Year for Print Markets

It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike.

Magazines
Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in 2012 and a cataclysmic high of 428 closures in 2009. This, added to growing magazine readership, indicates the magazine market is stabilizing. Hopefully, the just- approved exigent postal rate increase won’t reverse this positive trend.

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Holiday Wishes from Walsworth

If you are at work today, there’s probably a different feel in your office.

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Ten Best Potluck Dishes for Office Parties

'Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, but people don’t always know what to bring.

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5 Content Marketing Trends for 2014

At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies.

The Content Marketing Institute recently produced its year-end report on 2013 benchmarks, budgets and trends in North American B2B and B2C content marketing. Information in these publications suggests the continuation of the upward trend in almost every aspect of content marketing. Here are five content marketing trends you can bet on in 2014.

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Is Paid Search Worth Your Investment?

A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.”

Like any other marketing component, it all boils down to an individual decision. So, instead of getting mired in the debate over whether paid search is dead or alive, let’s talk a little bit about what good paid search involves and how to effectively implement it if you decide it’s a good choice for your business.

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